Coca Cola


Project Information

Enjoy the movie
In cooperation with Saatchi & Saatchi and Coca-Cola we took
the traditional cinema campaign to a new level.

Part of the cast
To encourage cinemagoers to stay quiet during a film, they were
digitally inserted into fake film trailers. In the middle of the supposed
preview, viewers suddenly saw themselves on the screen consuming
coke and popcorn in the middle of the action.