Boehringer Ingelheim

Mindre Affald


Boehringer-Ingelheim maintain a focus on environmental protection and sustainability in all its activities and they wanted to convey this message. Pharma is a challenging area. There are a number of rules that you have to work around. You are not allowed to communicate with a selling narrative or refer to a specific product.

So how do you promote a new pharma product that will reduce amounts of plastic and spare the environment? Well, we developed a character with respiratory problems and made her the sender of the message.

We chose to create a naive and generic visual universe that makes it easy to adapt the film to any country or language in the world.


  • Client: Boehringer Ingelheim
  • Our job: Idea & Concept, Design, Animation, Music Composition